The moment
Where does an ad fit naturally? Consider the user’s task, the value exchange and the return to the app.
FOR PUBLISHERS & APP OWNERS
A revenue plan.
Built around
your app.
Create ad opportunities that fit the way people use your app. Put placement, format and user experience at the center of the monetization plan.
Prepare a publisher brief
ORIGINAL CONCEPT ARTWORKREVENUE WITH THE APP IN VIEW
Three decisions
behind every placement.
The format
Assess rewarded, interstitial, native or banner options against the placement and integration requirements.
The balance
Evaluate ad revenue and fill with retention, session behavior and frequency guardrails.
EXPLORE THE SOLUTIONS
Make the ad experience
part of the product thinking.
App monetization
Create an ad monetization plan that fits the way people use your app. Balance placement, format and commercial goals with a considered user experience.
Explore app monetizationVideo & connected TV
Connect your brand or product story across video and the connected-TV screen. Plan for the viewing experience first, with a measurement approach that fits the channel.
Explore video & connected tvSEE THE EXPERIENCE
The format changes.
The experience matters.
Explore an in-app placement or the television screen.
Play the video. Try the rewarded journey.
A little more
outside.
ADVERTISEMENT · CONCEPT00:08
FORMEEveryday running shoes.The everyday collection.
FORME is a fictional footwear brand created to demonstrate a complete product advertisement.
This is a creative example, not a product available for purchase.
SPONSORED · FOCUS APP CONCEPT
focus — your daily planner
focus — your daily plannerPlan today. Choose a priority. Make the next step clear.
PATH / CONCEPT APPA new path
is waiting.
is waiting.
Choose to watch this short ad to unlock an extra route.
New route unlocked.
The ad is complete. Your reward is ready.
BACK IN THE APPYour next route
is ready.
is ready.
Continue with the reward you chose.
Full-screen in-app videoILLUSTRATIVE EXPERIENCE
01 / FORMAT EXPLORERA video ad at
A video ad at
a natural break.
A full-screen video appears between app experiences, such as after completing a level. The placement and return path are agreed before launch.
App momentVideo adReturn to app
WHAT TO EVALUATE
Explore video & CTVVideo starts, completions and attributed downstream actions where supported.
Original concept creative and placement demonstrations. Not client campaigns or a representation of inventory access.
A USEFUL FIRST CONVERSATION
Come with the goal.
Leave with better questions.
Use these details to prepare a brief. Specific support, inventory access and commercial terms are confirmed during scoping.
- App URL and audience profile
- Primary markets and current ad setup
- Available placements and experience rules
- Revenue goals and technical responsibilities
YOUR INVENTORY. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare a publisher brief