Define the outcome
Agree on markets, operating systems, budget and the post-install events that define a valuable user.
USER ACQUISITION
The first install is just the beginning.
Build app growth around the people who are likely to stay. Connect audience, creative and measurement to the actions that matter after the download.
Prepare a campaign brief
ACQUISITION / ORBIT GAME CONCEPTWHO IT SERVES
App developers, growth teams and advertisers launching an app or expanding into a new market.
FORMATS & SCOPE
Display, native and in-app video, selected to suit the campaign and available inventory.
ACQUISITION / ORBIT GAME CONCEPT
The install is the start.
The first adventure comes next.
An exploration game needs more than a download. Define the first useful action, such as a completed tutorial, then evaluate acquisition cohorts against it.
- Discover the app
- Install and explore
- Complete the first adventure
HOW AN ENGAGEMENT WORKS
A practical path from
objective to execution.
Build the test
Align creative, audience strategy and campaign structure. Confirm attribution and event availability before launch.
Learn beyond the install
Compare acquisition cost with downstream engagement. Use the evidence to decide which audiences and creative deserve the next test.
AGREE THE SUCCESS CRITERIA
Measure the work
against the objective.
Attribution depends on the measurement setup, platform privacy requirements and available event data.
- Installs & cost per install
- Registration & purchase events
- Retention by acquisition cohort
- Return on ad spend, where attributable
GET READY FOR THE FIRST DISCUSSION
Bring the context.
We’ll work through the scope.
What should the first brief include?
Your app or website URL, objective, markets, timing and test budget. Include available creative, measurement setup and the conversion events you want to evaluate.
What needs to be confirmed before launch?
Attribution depends on the measurement setup, platform privacy requirements and available event data. The final scope should set responsibilities, available reporting and the commercial terms.
How is success evaluated?
Agree the relevant metrics before work begins. Read delivery and commercial outcomes in the context of the measurement setup, rather than treating one signal as the whole result.
YOUR BUSINESS. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare your brief