Define a qualified enquiry
Agree markets, business fit, required information, exclusions and the sales stages that will count as useful progress.
LEAD GENERATION
Better enquiries start with a clearer offer.
Plan desktop and mobile campaigns around the people who are eligible to become customers. Connect the ad, landing page and qualification criteria before evaluating lead volume.
Prepare a campaign brief
LEAD GENERATION / FOCUS FOR TEAMS CONCEPTWHO IT SERVES
B2B and service advertisers with a defined offer, qualification criteria and a team or process to follow up enquiries.
FORMATS & SCOPE
Display, native, video and eligible paid social placements leading to an approved website or platform form. Search formats can be discussed where platform scope supports them.
LEAD GENERATION / FOCUS FOR TEAMS CONCEPT
The enquiry is a start.
Qualification makes it useful.
A desktop ad for a team-planning product leads to a relevant demo request. Agree what makes a lead useful before optimizing for more submissions.
- Set offer and business-fit criteria
- Connect the ad and approved form
- Review qualification and sales feedback
HOW AN ENGAGEMENT WORKS
A practical path from
objective to execution.
Connect the journey
Align the ad with an approved landing page or form, privacy notice, destination and follow-up process. Confirm measurement responsibilities.
Optimize for lead quality
Review spam, qualification and sales feedback alongside media cost. Use supported feedback integrations only when configured and approved.
AGREE THE SUCCESS CRITERIA
Measure the work
against the objective.
Form submission is not proof of a qualified lead. Live forms, CRM destinations, consent language, access and platform feedback need an agreed setup.
- Valid enquiries and qualification rate
- Cost per qualified lead
- Accepted leads and appointments
- Downstream opportunities and sales, where available
GET READY FOR THE FIRST DISCUSSION
Bring the context.
We’ll work through the scope.
What should the first brief include?
Your app or website URL, objective, markets, timing and test budget. Include available creative, measurement setup and the conversion events you want to evaluate.
What needs to be confirmed before launch?
Form submission is not proof of a qualified lead. Live forms, CRM destinations, consent language, access and platform feedback need an agreed setup. The final scope should set responsibilities, available reporting and the commercial terms.
How is success evaluated?
Agree the relevant metrics before work begins. Read delivery and commercial outcomes in the context of the measurement setup, rather than treating one signal as the whole result.
YOUR BUSINESS. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare your brief