Understand the inventory
Review the app, audience, markets and existing ad setup. Identify technical requirements and placement opportunities.
APP MONETIZATION
Your audience is valuable. So is their experience.
Create an ad monetization plan that fits the way people use your app. Balance placement, format and commercial goals with a considered user experience.
Discuss monetization
MONETIZATION / PUZZLE APP CONCEPTWHO IT SERVES
App developers and publishers seeking to monetize eligible inventory.
FORMATS & SCOPE
Rewarded video, interstitial, native and banner placements are options to assess, subject to integration and demand availability.
MONETIZATION / PUZZLE APP CONCEPT
Revenue starts with
a placement decision.
A considered ad experience makes the exchange clear. Review where, when and how often an ad appears.
- Understand the app moment
- Offer a suitable ad experience
- Review revenue and retention
HOW AN ENGAGEMENT WORKS
A practical path from
objective to execution.
Design the ad experience
Choose formats, natural break points and frequency rules. Agree on demand access and integration responsibilities.
Review revenue in context
Evaluate revenue and fill alongside user experience signals. Refine placements without losing sight of retention.
AGREE THE SUCCESS CRITERIA
Measure the work
against the objective.
Supported SDKs, mediation platforms, demand access and commercial terms require a technical and commercial review.
- Ad revenue & effective CPM
- Fill rate & impressions per user
- Ad engagement by placement
- Retention & session guardrails
SEE THE EXPERIENCE
The format changes.
The experience matters.
Explore an in-app placement or the television screen.
Play the video. Try the rewarded journey.
A little more
outside.
ADVERTISEMENT · CONCEPT00:08
FORMEEveryday running shoes.The everyday collection.
FORME is a fictional footwear brand created to demonstrate a complete product advertisement.
This is a creative example, not a product available for purchase.
SPONSORED · FOCUS APP CONCEPT
focus — your daily planner
focus — your daily plannerPlan today. Choose a priority. Make the next step clear.
PATH / CONCEPT APPA new path
is waiting.
is waiting.
Choose to watch this short ad to unlock an extra route.
New route unlocked.
The ad is complete. Your reward is ready.
BACK IN THE APPYour next route
is ready.
is ready.
Continue with the reward you chose.
Full-screen in-app videoILLUSTRATIVE EXPERIENCE
01 / FORMAT EXPLORERA video ad at
A video ad at
a natural break.
A full-screen video appears between app experiences, such as after completing a level. The placement and return path are agreed before launch.
App momentVideo adReturn to app
WHAT TO EVALUATE
Explore video & CTVVideo starts, completions and attributed downstream actions where supported.
Original concept creative and placement demonstrations. Not client campaigns or a representation of inventory access.
GET READY FOR THE FIRST DISCUSSION
Bring the context.
We’ll work through the scope.
What should the first brief include?
Your app URL, audience profile, primary markets, current ad setup and monetization goals. Any placement rules and retention concerns are useful context.
What needs to be confirmed before launch?
Supported SDKs, mediation platforms, demand access and commercial terms require a technical and commercial review. The final scope should set responsibilities, available reporting and the commercial terms.
How is success evaluated?
Agree the relevant metrics before work begins. Read delivery and commercial outcomes in the context of the measurement setup, rather than treating one signal as the whole result.
YOUR INVENTORY. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare a publisher brief