Set the role of social
Define the objective, markets, offer, eligible audience, account responsibilities and conversion event.
PAID SOCIAL ADVERTISING
A social campaign with a business purpose.
Connect paid social creative, audience planning and optimization to app installs, purchases or qualified enquiries. Build for the viewing context and the action that follows.
Prepare a campaign brief
PAID SOCIAL / PRODUCT CAMPAIGN CONCEPTWHO IT SERVES
App businesses, brands and growth teams seeking paid social acquisition, re-engagement or lead generation.
FORMATS & SCOPE
Feed ads, product carousels, Stories and short-form video, subject to platform access, account eligibility and campaign scope.
PAID SOCIAL / PRODUCT CAMPAIGN CONCEPT
Build for the feed.
Measure the next action.
An in-feed product story and a vertical feature demonstration need different executions. The campaign goal and conversion event keep the test coherent.
- Define the action and audience controls
- Adapt creative to the social placement
- Evaluate conversion quality
HOW AN ENGAGEMENT WORKS
A practical path from
objective to execution.
Develop and review the creative
Use AI-assisted concept development and adaptations alongside human review of the brand, product claims, rights and destination.
Test the business outcome
Compare creative and audience approaches against conversion quality. Confirm automated expansion and budget changes against the agreed requirements.
AGREE THE SUCCESS CRITERIA
Measure the work
against the objective.
Platform access, permissions, supported audience controls, event integrations and disclosures are confirmed per engagement. Paid media is distinct from organic posting or community management.
- Installs, purchases or qualified leads
- Cost per acquisition or qualified lead
- Creative response and conversion quality
- Attributed value and incrementality where testable
GET READY FOR THE FIRST DISCUSSION
Bring the context.
We’ll work through the scope.
What should the first brief include?
Your app or website URL, objective, markets, timing and test budget. Include available creative, measurement setup and the conversion events you want to evaluate.
What needs to be confirmed before launch?
Platform access, permissions, supported audience controls, event integrations and disclosures are confirmed per engagement. Paid media is distinct from organic posting or community management. The final scope should set responsibilities, available reporting and the commercial terms.
How is success evaluated?
Agree the relevant metrics before work begins. Read delivery and commercial outcomes in the context of the measurement setup, rather than treating one signal as the whole result.
YOUR BUSINESS. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare your brief