Set the boundaries
Agree on audience, geography, inventory requirements, exclusions and measurement.
PROGRAMMATIC ADVERTISING
A media plan with a reason behind it.
Bring audience, context and creative into one practical buying plan. Use programmatic advertising to reach people across eligible digital inventory and learn what contributes to your objective.
Prepare a campaign brief
PROGRAMMATIC / POCKET BUDGETING CONCEPTWHO IT SERVES
Advertisers and agencies seeking an accountable approach to digital media buying.
FORMATS & SCOPE
Display, native and video; supply sources and buying methods are scoped for each engagement.
PROGRAMMATIC / POCKET BUDGETING CONCEPT
The context shapes
the execution.
A product story needs different treatment in a native placement, a display slot and a video. Plan the format before producing the creative.
- Set audience and context
- Match placement and creative
- Evaluate delivery and outcomes
HOW AN ENGAGEMENT WORKS
A practical path from
objective to execution.
Match format to context
Build a media and creative plan that suits where the ad appears and what the audience should do next.
Review delivery and quality
Evaluate delivery, placement reporting and outcome data together. Adjust the plan against agreed criteria.
AGREE THE SUCCESS CRITERIA
Measure the work
against the objective.
Inventory access, verification providers and reporting granularity are confirmed in the campaign scope.
- Reach & frequency, where available
- Impressions & viewability
- Clicks & conversion events
- Cost by placement and outcome
GET READY FOR THE FIRST DISCUSSION
Bring the context.
We’ll work through the scope.
What should the first brief include?
Your app or website URL, objective, markets, timing and test budget. Include available creative, measurement setup and the conversion events you want to evaluate.
What needs to be confirmed before launch?
Inventory access, verification providers and reporting granularity are confirmed in the campaign scope. The final scope should set responsibilities, available reporting and the commercial terms.
How is success evaluated?
Agree the relevant metrics before work begins. Read delivery and commercial outcomes in the context of the measurement setup, rather than treating one signal as the whole result.
YOUR BUSINESS. YOUR NEXT CHAPTER.
Let’s put a plan
behind the ambition.
Start with your business, your goals and the questions that matter.
Prepare your brief